H-Story

– Hyundai Corporation Group makes a full-fledged entry into distribution and consumer goods markets in Malaysia –

– Expands its business in Southeast Asia and China on the basis of fashion, cosmetics, jewelry and F&B –

Hyundai Corporation Group will join Lion Group, one of Malaysia’s largest distribution companies, to advance into distribution and consumer goods markets in Malaysia.

Chung Monghyuck, Hyundai Corporation Group Chairman met Zhong Ting Sen, Lion Group Chairman, at the Hyatt Hotel in Hong Kong on November 13 at 11 am to sign a business partnership to cooperate in distribution and consumer goods businesses focusing on fashion, cosmetics, jewelry, and F&B (Food &Beverages).

Lion Group is one of the representative distribution groups in Southeast Asia and the Greater China region which involves in distribution, steel, construction,  real estate and mining sectors. Parkson, its affiliated company, operates 60 stores in 34 major cities in China and more than 130 retail stores in the Southeast Asia region including Malaysia, Vietnam, Indonesia, Cambodia and Myanmar.

Hyundai Corporation Group will successfully establish Korean and international luxury fashion, cosmetics, jewelry and F&B products in the distribution and consumer goods markets in Malaysia first based on this business partnership, and further expand its business into the Southeast Asia and Chinese markets.

Hyundai Corporation Group will diversify its businesses by actively developing global distribution and consumer goods based on culture and fashion beyond the current mid- and large-sized manufacturer.