Sleep Solutions Provider Anssil and Hyundai Corporation Holdings Sign an MOU for Global Business Cooperation
Sleep solutions provider Anssil (CEO Song Beom-geun) has decided to cooperate with Hyundai Corporation Holdings to promote international business.
On March 30, Anssil announced that it has concluded an MOU with Hyundai Corporation Holdings to help its flagship product and service “String Mattress” and “’Sleep Pattern Solutions” make inroads into global markets in a stable manner and to successfully secure global competitiveness.
In accordance with this business agreement, Hyundai Corporation Holdings will offer Anssil comprehensive support in international market cultivation including the overseas production and sale of string mattresses and sleep pattern solutions, as well as global marketing.
Anssil said, “Hyundai Corporation has established various business models for global markets via its international networks and supported hidden champions to successfully advance into global markets. This MOU will serve as an opportunity for Anssil to increase its leverage as a global brand, strengthen its international competitiveness in products and services, and thereby grow to become a global leader in mattress and sleep solutions.”
Anssil, a specialized mattress manufacturer, has promoted the use of strings for healthy sleep and produced string mattresses. In particular, gathering data regarding sleep patterns and behaviors and providing customized sleep solutions to clients, Anssil has solidified its position as a sleep solutions provider.
Maeil Business Newspaper
March 30, 2023